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Health Care Industry Marketing


Usage Areas/Functions

Concerns/Problems

Tag/Label Solutions

 Contact Individual(s)

Patient Registration/Identification

Hospitals need a foolproof system of identifying patients and associating specimen samples, test results, patient files, special orders, medicine deliveries, food deliveries, etc.

 

  • Files, specimens, orders improperly labeled, routed - making it difficult to associate with proper patient.
  • Inaccurate information can cause delays – and possibly patient harm .

 

  • Tag or label wristband systems to identify patients.
  • Bar coded labels that identify patient which are attached to all specimens, orders, files, test results, etc.

 

  • Director of Admitting
  • Director of Ambulatory Care
  • Emergency Room Supervisor

Supply Functions

Adequate inventories of essential items must be distributed to, maintained on, and accounted for on the floors at all times. Patients need to be charged for supplies as they are used.

 

  • Lost revenue because patients are not charged properly, or because records of supplies on hand are not accurately kept.
  • Inadequate inventory control.

 

  • Require vendors to barcode pallets, cartons, and individual items.
  • Bar code storage bin locations.
  • Piggy back labels to charge items to individual patients

 

  • Central Supply Manager
  • Materials Manager
  • OR Supervisor

In-House Pharmacy

The in-house pharmacy receives orders for medications, and then prepares, labels, distributes, and charges patients for medications.

 

  • Labeling errors.
  • Medications delivered to wrong patient.
  • Charging errors.
  • Compliance with government medication tracking regulations.

 

  • Tag or label wristband systems to identify patients
  • Bar coded labels to attach to medication orders, medication vials, patient records for billing purposes
  • Pharmacy control software systems

 

  • Director of Pharmacy
  • MIS director

Laboratory

The laboratory receives and analyzes specimens, documents the results, and charges the patient for the lab work. In some cases, laboratory personnel may draw the specimens as well.

 

  • Specimens mislabeled or illegible.
  • Label material inadequate to stand up to testing conditions.
  • Charging errors.

 

  • Bar code sample tracking system
  • Test tube/specimen container labels
  • Bar code wristband system
  • Laboratory software systems

 

  • Lab Administrator
  • MIS Director (LIS Director)

Capital Asset Control

Costly capital assets need to be accounted for and maintained within their designated areas.

 

  • Loss of control or disappearance of costly capital assets.
  • Finding a permanent capital asset tag that adheres to a variety of surfaces over the life of the equipment.
  • The ability to match the asset to the area responsible for it..

 

  • Bar coded fixed asset tags/labels
  • Asset tags/labels with tamper resistant security features
  • Identifying surface materials to which asset tags will be attached so that the proper permanent adhesive can be used

 

  • Controller
  • Financial Manager
  • Treasurer
  • Materials Manager

Safety Control

Issue and maintain safety equipment, fire extinguishers; provide for adequate warning signage; establish equipment lock out/tag out procedures; provide for the storage, control, and disposal of hazardous materials.

  • Storage of safety equipment in convenient and easily accessible locations.
  • Maintenance of safety equipment to ensure it is in good working order.
  • Proper control, use, and disposal of hazardous material.

 

  • Maintenance record tags
  • Lock out warning tags
  • Hazmet labeling (hazardous material)

 

  • Materials Manager
  • Maintenance Manger
  • Director of Safety and Security

Miscellaneous

Other possible tag and label uses include employee ID badges, dietary stores, and the library.

 

  • Hospital security and employee accountability for assigned materials and books.
  • Proper patient meal routing.

 

  • Bar coded library label system
  • Bar coded employee ID label system
  • Bar coded wrist bands
  • Employee parking permit label/tag

 

  • Librarian
  • Food Service Director
  • Personnel Manager
  • Director of Safety and Security

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