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Financial Institutions Marketing


Usage Areas/Functions

Concerns/Problems

Tag/Label Solutions

 Contact Individual(s)

Receiving

Receiving areas accept delivered items, verifying items are what was ordered, undamaged, in quantities ordered, and that quantities received match delivery tickets.  Received items are either marked for and delivered to storage locations, or marked for shipment to specific branches, depts. etc.  Stored items rotated so that oldest item is next to be used.  Inventory records are updated; receiving documents completed and forwarded.

 

  • Items improperly identified.
  • Physical and automated inventories out of balance.
  • Items sent to wrong storage locations.
  • Stock not rotated properly.
  • Inventories not updated properly.
  • Inadequate receiving control procedures in place.

 

  • Vendors required to comply with program by using bar coded labels/tags on cartons, pallets, bills of lading to identify product, quantity, date, purchase order, etc.
  • Bar code labels used to identify item storage locations.

 

  • Purchasing Manager
  • Receiving Supervisor

Shipping Functions

Goods received are eventually shipped to the locations at which they are used.  This may be immediately after receipt, or as needed by branch locations.  Shipping also sends goods, samples, or information to customers.

 

  • Charging errors as goods are shipped to branch locations.
  • Differences in what was shipped and what was actually received.
  • Long lag time between shipments and time information provided to MIS.
  • Inventory errors.
  • Compliance with carrier requirements.
  • Providing adequate shipping labels.

 

  • Dual web labels that provide the correct number of labels per order.
  • Shipping label printing system.

 

  • Supply Administrator
  • Distribution Manager
  • Shipping Supervisor
  • Director of Supply

Document Control

Document Control is responsible for the care, use, carton/record labeling, retention, retrieval, transmittal, storage, and recall of vital company records.  After records have become obsolete and no longer require retention, they are also responsible for disposal of outdated records.

 

  • Labeling errors, inadequate/illegible description on storage cartons.
  • Inadequate verification of records within cartons.
  • Difficulty in finding correct records.
  • Records retention requirements compliance.
  • Security and control of records.
  • Excessive warehousing space/storage costs.

 

  • Bar coded label system or dual web label system to identify carton contents, record dates, etc.
  • Bar coded bin location labels.
  • Dual web deliver receipt and tracking form.
  • Bar coded labels to identify authorized destruction date.

 

  • Records Manager
  • Records Retention Manager
  • Archives Manager
  • Transportation Manager

Capital Asset Control

Costly capital assets need to be accounted for and maintained within their designated areas.

 

  • Loss of control or disappearance of costly capital assets
  • Finding a permanent capital asset tag that adheres to a variety of surfaces over the life of the equipment
  • The ability to match the asset to the area responsible for it.

 

  • Bar coded fixed asset tags/labels
  • Asset tags/labels with tamper resistant security features
  • Identifying surface materials to which asset tags will be attached so that the proper permanent adhesive can be used

 

  • Controller
  • Financial Manager
  • Treasurer
  • Materials Manager

Manufacturing Control

Booklets, manuals, pamphlets, and other materials printed in in-house printing facilities must be scheduled, tracked through the production process, and then stored and inventoried until they are shipped.

 

  • Tracking jobs through manufacturing process.
  • Identifying those responsible for production.
  • Properly identifying finished goods.
  • Monitoring manufacturing costs.
  • Associating correct cost to individual item.
  • Version control; outdated material destruction.

 

  • Bar coded order jacket labels.
  • Bar coded inventory labels.
  • Bar coded finished goods labels.
  • Bar coded employee badge labels.
  • Bar coded bin location labels.

 

  • Production Manager
  • Printing Dept. Manager
  • Forms Mgmt. Manager
  • Systems Dept. Manager

Promotion/Advertising

Determine product to be promoted and vehicle used for promotion; create copy, artwork; determine production source; mail promotional piece to customers/prospects.

  • Designing piece that effectively promotes product, is constructed in manner that is efficient to use and mail, and that provides for a system to monitor results.

 

  • Dual web mailing label to reduce mailing, handling costs.
  • Bar coded response cards to track results

 

  • Advertising Manager
  • Marketing Manager
  • Creative Director

Financial Institutions Marketing | Health Care Marketing | Manufacturing Marketing | Warehouse and Distibution Marketing
Selling Ideas

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