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Warehouse and Distribution Marketing


Usage Areas/Functions

Concerns/Problems

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Receiving

Receiving areas accept delivered items, verifying items are what was ordered, undamaged, in quantities ordered, and that quantities received match delivery tickets. Received items are either marked for and delivered to storage locations, or marked for shipment to specific branches, depts. etc. Stored items rotated so that oldest item is next to be used. Inventory records are updated; receiving documents completed and forwarded.

 

  • Items improperly identified.
  • Physical and automated inventories out of balance.
  • Items sent to wrong storage locations.
  • Stock not rotated properly.
  • Inventories not updated properly.
  • Inadequate receiving control procedures in place.
  • Storage space not properly allocated.

 

  • Vendors required to comply with program by using bar coded labels on cartons, pallets, bills of lading to identify product, quantity, date, purchase order, etc.
  • Bar code labels used to identify item storage locations.


 

  • Receiving Manager
  • Quality Control Manager
  • Facility Manager
  • Inventory Manager
  • Warehouse Manager


Inter-Company Material Movement

Items may be moved from one location to another within the same facility or to another company plant or warehouse. Items may also be moved from reserve stock to refill picking bins.

 

  • Moving sure the correct items are moved.
  • Making sure that items are marked correctly and stored in the proper storage bin locations.
  • Managing reserve stock space efficiently.
  • Keeping picking bins full to ensure efficiency.
  • Inventory accuracy.

 

  • Bar coded storage location labels or tags.
  • Dual web order form to ensure the correct number of shipping labels with order.
  • Work-in-progress labels and tags.
  • Bar coded labels or tags to identify raw materials, work-in-progress, or finished goods.

 

  • Traffic Manager
  • Order Processing Mgr.
  • Facility Manager
  • Warehouse Manager

Picking Process

Identify, retrieve, and label goods to be shipped in accordance with customer requirements; ship full case items in original container; repack items which cannot be shipped by themselves in another container; label shipping cartons; ship to customer as per shipping instructions.

 

  • Products improperly labeled.
  • Goods bin locations improperly labeled.
  • Human error in picking items.
  • Accuracy of shipping information.
  • Delays in shipping goods.
  • Accuracy in inventory counts; properly updating inventories.

 

  • Bar coded finished product labels.
  • Bar coded bin location labels.
  • Shipping labels.
  • Dual web shipping instruction form with shipping labels.
  • Bar coded labels to deduct shipped goods from inventory.

 

  • Controller
  • Plant Manager
  • Shipping Manager
  • Traffic Manager
  • Fulfillment Manager
  • Warehouse Manager
 

Returns Process

Items may be returned because they are defective, if the customer has ordered the wrong item, or if the incorrect item has been shipped. Authorize items to be returned; identify and inspect returned items; return items to storage bins and add back into inventory if appropriate. Repair or replace item if appropriate. Ship replacement item if appropriate. Process warranty claim if appropriate. Credit or rebill customer if appropriate.

 

  • Items returned without authorization.
  • Reason for return not identified.
  • Possible warranty fraud.
  • The ability to trace defective items back to particular equipment, individuals, etc.
  • The ability to identify other products in same lot that may be defective.
  • Maintain accurate inventory.

 

  • Dual web return authorization form/ packing slip with mailing label, reason for return, authorization code.
  • Bar coded lot number label on product to identify when, where, and by whom product was produced.
  • Bar coded item number label to return product to inventory.
  • Bar coded storage location label or tag.

 

  • Controller
  • Service Manager
  • Quality Control Manager
  • Sales Manager
  • Warehouse Manager


Field Service

When repairs and/or service is required at a customer’s location, work orders must be processed, warranty claims may need to be processed, and parts inventories may need to be updated and replenished. Equipment lock out warning may also be necessary.

 

  • Improper identification of replacement parts.
  • Tracking/recall of defective or tampered items.
  • Availability of replacement parts.
  • Government/OSHA requirements.
 

 

  • Bar coded item number label on each part.
  • Lock out warning tag.
  • Bar coded lot number on part being replaced to identify when, where, and by whom defective part was produced.

 

  • Quality Assurance Manager
  • Field Service Supervisor
  • Marketing Manager
  • Sales Manager

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